PTEN
Bilingual AI literacy program for workplace contexts

AI Literacy for the Modern Workplace

A program created for a company with employees in Brazil and internationally, combining a self-paced course on workplace AI fundamentals with a real-time interactive quiz. The experience was produced in Portuguese and English and is published as a public demo.

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Project summary

Role

Instructional design, content, and learning experience

Audience

Non-technical audiences and distributed teams

Tools

ADDIE, ADKAR, Dreyfus, generative AI

Outcome

Bilingual reusable course + quiz for AI literacy

Context

Bilingual AI literacy program for workplace contexts, structured in two complementary parts: a self-paced course to consolidate fundamentals and a real-time interactive quiz for discussion and comprehension checks.

Business problem

The company needed a common AI literacy baseline for people in Brazil and internationally, without relying solely on synchronous sessions and without falling into overly generic content.

Audience & personas

  • Employees in Brazil and internationally
  • Non-technical professionals
  • People encountering AI at work for the first time
  • Facilitators who need to lead live discussions

Adoption barriers

  • Language differences across audiences
  • Very different levels of AI familiarity
  • Risk of content becoming abstract, generic, or too academic
  • Need to keep the narrative consistent across self-study and live sessions

Solution design

  • Self-paced course structure in short modules
  • Bilingual version in Portuguese and English
  • ADDIE used as the instructional design model
  • ADKAR as a reference for adoption and behavior change
  • Dreyfus as a guide for competency progression from beginner to independent practitioner
  • Real-time quiz with room code, participants, and presenter dashboard
  • Same content base reused in self-study and facilitation

Assets created

  • Complete course script
  • Self-paced learning experience designed for asynchronous use
  • Live quiz with participant mode and presenter mode
  • Interactive experience ready for group discussion and comprehension checks
  • Unified base for course and interactive activity

Metrics & signals

  • Bilingual content for distributed teams
  • Room-based flow with access codes and multiple roles
  • 97% CSAT score
  • Structure ready for reuse in corporate training

Lessons learned

AI literacy works best when it starts from real work situations, uses simple language, and combines self-study with collective practice.

Next improvements

Expand the question bank and scenario variations to adapt the quiz to different departments, levels, and countries.